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It’s strange when you think about it: Las Vegas and Macao are considered to be the gambling capitals of the world.

If you were to make a list of the best gambling destinations, it would have these two at the top and would be followed by the likes of Reno and Shanghai.

Yet, all of the highest rated online casinos are in Europe and this is where the best casinos really come into their own. There are a lot of European casinos, which means there is a lot of competition. All of this combines to ensure that there is always a steady stream of brilliant bonuses, with casinos trying to outdo one another.

They launch big welcome bonuses, loyalty bonuses and other schemes, and they have inadvertently created an entire industry but off the back of free spins and free bets (known as matched betting).

Loyalty is important to them and it’s also important to the player, so loyalty schemes, solid customer support, a variety of banking options, and occasional bonuses are also an indicator of a top rated online casino.

One of the ones that always stands out for us is William Hill.

You just can’t argue with the reputation of his brand and with the respect that it has managed to achieve over the years.

It is based in the UK and it is one of the oldest and most respected in that country, but that respect has traveled all over Europe where the William Hill brand is known far and wide.

This is in no small part down to their advertising, which has encompassed vast swaths of the sporting and gambling industry, but it is also down to the fact that they can back up their size and their history with quality games, great software, some of the best customer support, and so much more.

William Hill are the best because they have worked at being the best, and that’s why they deserve respect from all of us. There are many other top rated online casinos that have won a lot of respect from us, as you will see if you check our individual online casino ranking reviews.

One of the best online casinos out there right now is Guts.

We didn’t take to this brand immediately and it took us some time, but we warmed to it.